At FightingFit, we believe anyone who trains with purpose is an athlete, whether it’s your first day in the gym or your next championship event.

If you live the lifestyle and have the FightingFit mindset, we want you onboard.

The Athlete Programme is your opportunity to join the crew, access exclusive gear, get featured across our platforms, and be recognised for the journey you’re on.

Let's see how much we can grow together, it's time to build your legacy.

🌍 Driven by Community

FightingFit was built by and for the community. From local gyms to global fighters, we believe progress is fuelled together.

By joining the Athlete Programme, you’re not just repping gear, you’re helping grow a movement that inspires, connects, and uplifts others at every stage around the world.

Your Story Matters 📣

Every athlete’s journey is unique, and every story deserves to be told.

Whether you’re starting out, making a comeback, or leading the pack. We’re here to share and amplify your progress so others can see what’s possible.

🎯 Our Mission, Your Purpose

Our mission is simple: to empower athletes with purpose. FightingFit gives you the gear, the platform, and the support - so you can focus on what matters most: showing up, training hard, and chasing your goals.

As long as you're showing up, we'll be in your corner.

Growth 📈

This isn’t about short-term wins, it’s about long-term progress.

The Athlete Programme is designed to be moulded for you and to grow with you, with different paths for every stage of the journey. From grassroots athletes to seasoned pros, there’s always another level to reach.

  • Tier 1: The Rising Stars 💫

    For Athletes with ~1,000+ followers on social media.

    Perks as Part of the Crew:

    • 📲 Social Feature: Welcome post on FightingFit social media & occasional reposts
    • 📸 Future Model Calls: Opportunity to be featured in brand campaigns
    • 📦 Starter Bundle Pack: 1–2 items from the FightingFit general collection (Tees, Hoodies, Bottoms, Accessories)
    • 🏷️ Personal Discount: 10% off up to 3 items/month from the store

    What We Ask From Our Athletes:

    • 🖼️ Repping the brand: 1x Post a month wearing FightingFit gear
    • 🏃 Keeping Active: 1x Weekly story
    • 📖 Sharing your Journey with us: Share upcoming fights/events with us to promote
    • 👥 1000+ Social media following on your preferred platform

    Each sponsorship package is flexible and shaped around the individuals preferences.

  • Tier 2: The Warriors ⚔️

    For Athletes with ~5,000+ followers or relevant presence.

    Perks as Part of the Crew:

    • 📦 Warrior Bundle Pack: 2–4 items from the FightingFit general collection.
    • 💣Custom Piece: 1 completely personalised FightingFit item (name/team print)
    • 🏷️Personal Discount: 15% off up to 5 items/month
    • 📲 Social Features: Welcome post on FightingFit social media & regular reposts highlighting and sharing your journey.
    • 📸 Future Model Calls: Opportunity to be featured in brand campaigns
    • 💰Event Support: Cash purse contribution £50–£100 post-event recovery per event/fight.

    What We Ask From Our Athletes:

    • 🖼️ Repping the brand: 1x Post a month wearing FightingFit gear
    • 🏃 Keeping Active: 1x Weekly story
    • 🎯 Event Spotlight: 1x Event/Fight-related post per camp
    • 📖 Sharing your Journey with us: Share upcoming fights/events with us to promote
    • 👥 5,000+ Social media following on your preferred platform, or equivalent high engagement.

    Each sponsorship package is flexible and shaped around the individuals preferences.

  • Tier 3: The Elites 💎

    For Athletes with ~20,000+ followers or established presence.

    Perks as Part of the Crew:

    • 📦Elite Bundle Pack: Full kit 3–5 items from the FightingFit general collection.
    • 💣 Custom Pieces: 2 completely personalised FightingFit items (name/team).
    • 🏷️ Personal Discount: 20% off up to 7 items/month
    • 📲 Social Features - Dedicated Athlete: Welcome post on FightingFit social media & regular reposts highlighting and sharing your journey. Story highlight & profile on FightingFit website.
    • 📸 Campaign Modelling: Be the face of selected product launches.
    • 💰 Event Support: Cash purse contribution up to £200 post-event recovery per event/fight.

    What We Ask From Our Athletes:

    • 🖼️ Repping the brand: 2x Posts a month wearing FightingFit gear
    • 🏃 Keeping Active: 2x Weekly stories
    • 🎯 Brand Spotlight: Regular Training/Event/Fight content showcasing the brand
    • 📖 Sharing your Journey with us: Share upcoming fights/events with us to promote
    • 🎬 Involvement in at least one campaign shoot or collab a year.
    • 👥 20,000+ Social media following on your preferred platform, or equivalent high engagement.

    Each sponsorship package is flexible and shaped around the individuals preferences.

  • Tier 4: The Professionals 👑

    For Athletes with ~50,000+ followers or significant pro achievements.

    Perks as Part of the Crew:

    • 📦 Ambassador Bundle Pack: 4-6 items & choice of selected items each Collection drop.
    • 💣 Custom Pieces: 3 completely personalised FightingFit items (name/team/other sponsors), for training, walk out or general wear.
    • 🏷️ Personal Discount: 25% off unlimited items/year-round.
    • 📲 Social Features - Permanent Athlete: Spotlight Welcome post on FightingFit social media & regular reposts highlighting and sharing your journey. Story highlight, achievements & profile on FightingFit website.
    • 📸 Lead Role in Campaigns: Front and centre of new launches, taking over our socials.
    • 💰Event Support: Cash purse contribution up to £500 post-event recovery per event/fight.
    • 👥 Partnership Opportunities: Joint collaborations, signature product or full collection possibilities.

    What We Ask From Our Athletes:

    • 🖼️ Repping the brand: 2x Posts a month wearing FightingFit gear
    • 🏃 Keeping Active: 2x Weekly stories
    • 🎯 Active brand promoter: Regular Training/Event/Fight content showcasing FightingFit. Interviews with us to catch-up, share what the next steps are in your legacy and to promote any other partnerships you may have.
    • 📖 Sharing your Journey with us: Share upcoming fights/events with us to promote
    • 🎬 Involvement in at least one campaign shoot or collab a year.
    • 👥 50,000+ Social media following on your preferred platform, equivalent high engagement, or established pro career (in any field).

    Each sponsorship package is flexible and shaped around the individuals preferences.

  • Want to join the crew?

    If you’re ready to represent the mindset and push the movement forward.
    Reach out to us via     Instagram, Email or through the contact form below to begin your path to greatness:

Our Instagram
Become an Athlete via Email

Contact Form 📩

  • Athlete's Standards (All Tiers)

    Preferred Social Media Platform (Instagram/Facebook/TikTok):

    • 📲 Stay Connected: At least 1 post a month (higher tiers: 2).
    • 📖 Show Your Grind: At least 1 story a week (higher tiers: 2).
    • 🏷️ Rep the Crew: Tag @fightingfit.store and use our hashtags (#FightingFitStore, #FuelFightConquer) so we can spotlight your journey.
    • 🥊 Live the Brand: Rep FightingFit in your training, fight week, or lifestyle content - show the mindset in action.